Generali jeniot @ STEP Futurability District
Generali jeniot
Art Direction
Art Direction
2023
2023
Generali Jeniot is a subsidiary of Generali assicurazioni specializing in IoT technology in the fields of mobility, health, and home.
To celebrate the fifth anniversary of Generali jeniot, the STEP Futurability District was chosen as the venue for the most advanced Generali company.
We were responsible for the event branding, from designing the graphics used across various media (tickets, flags, prints, etc.) to creating the main video content and the video installations that characterize STEP.
Reception
Jobs Room
Windoor
The location, winner of the Best Location Award 2022, offers a public pathway that evaluates the propensity for technological advancement. We were tasked with creating bespoke content for the installations to brand the experience with the Generali theme.