Askoll XKP
Askoll
Video Production
Video Production
2022
2022
Founded in 1978, Askoll now comprises 11 operating companies with a new focus on selling electric vehicles for urban mobility. These vehicles contribute to a substantial reduction in pollutant emissions.
We tell the story of Askoll by emphasizing its ease of use and urban essence. This electric vehicle allows effortless navigation through the urban jungle.
The linear narrative showcases a typical day in the life of a young man who manages to fully enjoy every moment of his hectic city life.
To convey the contrast between calm and frenetic, we employed techniques such as long takes and rapid editing at certain points. We used zoom-ins and 360-degree cameras to achieve completely opposite viewing angles, emphasizing these differences.
The sound design aims to equalize the surrounding noise, isolating the protagonist from the environment. This creates a sense of time standing still during the journey, which then seamlessly transitions into the actions of his daily life.
Credits:
Agency
PG&W S.r.l.